rojo 40

Museo Universitario Leopoldo Flores 2018

El proyecto Rojo 40 es un cruce de información entre archivos de alquimia medieval y la química actual de los alimentos en la comida industrializada. Partiendo de la diferencia de valores entre la búsqueda esotérica-filosófica de la alquimia y los fines económico-industriales de la química actual, centra su atención en la artificialidad en la comida que consumimos cotidianamente, utilizando la idea alquímica de la transmisión imagen-simbólica del conocimiento.
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The Red 40 project is about an information cross between medieval alchemy archives and the current food chemistry in industrialized-processed food. Starting from the difference of values between the esoteric-philosophical search of alchemy and the economic-industrial aims of the current chemistry, it focuses the attention in the artificiality of the food that we consume daily, using the alchemical idea of the image-symbolic transmission of the knowledge.

 












Exhibition view



Torre de los misterios//380 wood cubes with the food additives codes// variable dimensions.







Homosignorum// based on a XVI century manuscript with the realtion betwen body-zodiac. The texts explain the secundary efects of chemical food additives.//150 x 210 cm.



detail



El V.I.T.R.I.O.L. napolitano// This prismas made of wood, use the simbolism ofV.I.T.R.I.O.L.(visit the interior of the earth, and purifying it, you will find the hidden stone) mixed with cereal box names and the three colors of the most used flavors, strawberry, chocolate and vanilla. Each prisma has his own artificial smell//120 x 120 x 120 cm. each.



Canis Calidus(hot dog)// Using the same retory of this alchemical document who reveals the primary substance recipe, its replaced with the ingredients of the diferent parts who compounds a hot dog.//200 x 150 cm.



detail



exhibition view



El león verde y el tigre toño// cutted wood with mithical alchemy creatures avobe, and kids food creatures below.



The kool-aid//based on the Splendor Solis Codex, from the XVI century, this piece is about the powdered drink mix// 274 x 366 cm.



detail



Monumento artificial// portraits of modern chemist celebrities, eating prosseced food.// 90 pieces of 15 x 15 cm.



detail


Pan Bimbo// Based on the Aurora Consurgens Codex, this piece list the 19 ingredients in the Bimbo bread.// 290 x 230 cm.



detail



Caldo de pollo en cubos I//Based on the Ripley Scrolls, this piece is about the chiken soup cubes.//70 x 150cm.



Caldo de pollo en cubos II//Based on the Ripley Scrolls, this piece is about the chiken soup cubes.//70 x 150cm.



Estandartes//cutted vinyl//150 x 200 cm. each.



Estandartes(FAST)//cutted vinyl about fast food//150 x 200 cm. each.



Las andanzas de Sir. John Francis Queeny//The history of chemicals produced by Monsanto.// 1 of 12 plates //50 x 70 cm.



Las andanzas de Sir. John Francis Queeny//The history of chemicals produced by Monsanto.// 1 of 12 plates //50 x 70 cm.